A.R.S Motorsport Institute
Developed by established driver-manager John Ruggiero, the A.R.S Motorsport Institute will give young drivers experience in the diverse range of skills required to be a professional driver.
THE ONLY PROGRAM OF ITS KIND IN AUSTRALIA!
About the Institute
The A.R.S Motorsport Institute will deliver a framework around seminars, workshops, Q&A sessions and offer course notes and more.
For selected rounds the Institute will have specialists in each area to present to the drivers and parents, including established/professional drivers, as well as leaders in the field of fitness and conditioning, sports psychology, sponsorship and more.
The course has been written by established driver manager John Ruggiero and will be presented by himself and his team. Seminars and workshops will take place on the Friday of each round.
The main pillars of the program are:
Round 1 : sponsorship
Round 2: media & public relations
Round 3: health, well-being, training, drug and alcohol awareness
Round 4: career planning (understanding racing categories including costs)
Round 5: the business of motorsport (contracts/negotiations/financial expectations/racing agreements e.g. leasing)
Another unique element to the Institute is the strategy around sponsorship. The A.R.S Series is proud to have Plus Fitness join the series as the major sponsor.
Plus Fitness and other sponsors will appear on all the race cars – so not only will the cars be identical mechanically, they will look identical.
The only exception is that drivers will retain the front windscreen banner, which they can sell to a sponsor as part of their learning in the Institute. Here they will be provided with support to develop their own sponsorship proposal and in-turn market it to potential sponsors. This will empower them with real-world experience selling sponsorship, but also the opportunity to subsidise their racing.